Media Relations – Industry, African Diaspora, Corporate & Multi-cultural press
The Africa Channel (TAC), North America’s largest minority-owned producer and network of Africa-themed content engaged us to raise its visibility within African diaspora and black audiences. TAC also wanted to position itself, and its subsidiaries, Demand Africa and TAC studios, as the leading and longest-running Independent, minority-owned media company focused on presenting pan-African content to global audiences.
Our objective was to position TAC in the African diaspora and black community so that the company is seen as championing the mission of promoting Africa through modern Africa-themed content.
Leveraging annual African and Black celebratory holidays, we launched initiatives that positioned TAC right at the center of conversations that matter to their audience. As a result, we secured coverage for TAC in leading global and industry press like; AP News, Cynopsis, C21 Media, Worldscreen, Broadcasting Media, License Global, Broadcast pro, NextTV news. Coverage was also secured in African diaspora & Black press like The Network Journal, Face2Face Africa, Africa.com, etc.
