Corporate Communication, Media Relations, C-suite Brand Elevation
AFEX, Nigeria’s leading private commodities exchange and Agritech Company, was seen as a ‘best-kept secret’ in the African commodities sector and had no tech press coverage, which highlights their tech positioning.
We conducted a 360 communications and brand and leverage insights to develop a communications strategy to raise the company’s visibility on global platforms, expand press coverage to pan-African, tech, and development media, reinforce thought leadership positioning for C-Suite executives, and secure key industry awards for AFEX.
We helped raised AFEX’s visibility, reputation, and corporate positioning and c-suite across multiple sectors in several key markets. Press coverage was secured in leading Pan-African and development press like Mail & Guardian, Africa.com, Africa Inc Magazine, Next billion and tech publications like Tech in Africa, Tech Next, etc.
During this period, AFEX’s digital commodities trading platform, ComX, won an award in the food and Agri tech category of the 2020 AppsAfrica Innovation, an award that celebrates the best in mobile and tech innovation across Africa.
