Media Relations – Industry, African Diaspora, Corporate & Multi-cultural press

SystemOne, a global disease intelligence detection leader, partnered with CMM to oversee the media outreach in target global markets, announcing a $5 million Series A Investment in the company focusing on the US, UK, and Africa markets (Nigeria and Kenya.

We designed our strategy to:

  • Raise the overall visibility of SystemOne in key sectors, markets, and publications.
  • Leverage the announcement to highlight System One c-suite executives, positioning them for future thought leadership, speaking engagements, and increased visibility.

At the end of the three months campaign, we secured coverage for SystemOne in leading global development media and regional press in the US like Devex, MarketWatch, Yahoo Finance, and Boston Business Journal. We also facilitated a media tour for SystemOne’s CEO on his visit to Nigeria. He was interviewed on Channels TV, one of Nigeria’s leading TV stations and publications like The Guardian, ThisDay, The Nation Tribune.