Media Relations – African Diaspora, Corporate
& Multi-cultural press / Raising the visibility of an African brand in the US Market
Arik Air, a West Africa airline, launched in the US and was unknown in the general marketplace. The airline’s competitive positioning as the only West African airline with USA/Federal Aviation Administration accreditation to operate direct flights into the US was unknown.
We developed a media strategy and utilized top business and niche market media to drive awareness for the airline within critical influencers and target groups in the US marketplace. We also leveraged our extensive network to create partnerships between the airline and niche market organizations and events.
Arik Air went from virtually zero recognition in the US general market to obtaining coverage in crucial US media ranging from top-tier business media such as the NY Times and the Wall Street Journal to African American business and consumer press and US travel media in both the mainstream and multicultural press.
