{"id":1118,"date":"2021-07-25T11:58:31","date_gmt":"2021-07-25T15:58:31","guid":{"rendered":"https:\/\/www.cmooremedia.com\/futurefemale\/?p=1118"},"modified":"2021-07-26T00:39:30","modified_gmt":"2021-07-26T04:39:30","slug":"arik-air","status":"publish","type":"post","link":"https:\/\/www.cmooremedia.com\/futurefemale\/arik-air\/","title":{"rendered":"Arik Air"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"http:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/ARIK-AIR-CASE-STUDY-OPTION-1-1024x480.jpg\" alt=\"\" class=\"wp-image-1120\" srcset=\"https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/ARIK-AIR-CASE-STUDY-OPTION-1-1024x480.jpg 1024w, https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/ARIK-AIR-CASE-STUDY-OPTION-1-300x141.jpg 300w, https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/ARIK-AIR-CASE-STUDY-OPTION-1-768x360.jpg 768w, https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/ARIK-AIR-CASE-STUDY-OPTION-1-1536x720.jpg 1536w, https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/ARIK-AIR-CASE-STUDY-OPTION-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"http:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/Arik.png\" alt=\"\" class=\"wp-image-1119\" width=\"200\" srcset=\"https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/Arik.png 410w, https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/Arik-300x90.png 300w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#e40d62\">Media Relations \u2013 African Diaspora, Corporate <br>&amp; Multi-cultural press \/ Raising the visibility of an African brand in the US Market<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Arik Air, a West Africa airline, launched in the US and was unknown in the general marketplace. The airline&#8217;s competitive positioning as the only West African airline with USA\/Federal Aviation Administration accreditation to operate direct flights into the US was unknown.<br>We developed a media strategy and utilized top business and niche market media to drive awareness for the airline within critical influencers and target groups in the US marketplace. We also leveraged our extensive network to create partnerships between the airline and niche market organizations and events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arik Air went from virtually zero recognition in the US general market to obtaining coverage in crucial US media ranging from top-tier business media such as the NY Times and the Wall Street Journal to African American business and consumer press and US travel media in both the mainstream and multicultural press.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media Relations \u2013 African Diaspora, Corporate &amp; Multi-cultural press \/ Raising the visibility of an African brand in the US Market Arik Air, a West Africa airline, launched in the US and was unknown in the general marketplace. The airline&#8217;s competitive positioning as the only West African airline with USA\/Federal Aviation Administration accreditation to operate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":null,"stick-header-meta":null,"header-above-stick-meta":null,"header-main-stick-meta":null,"header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[11],"class_list":["post-1118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-travel"],"uagb_featured_image_src":{"full":["https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/arik1.jpg",1200,628,false],"thumbnail":["https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/arik1-150x150.jpg",150,150,true],"medium":["https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/arik1-300x157.jpg",300,157,true],"medium_large":["https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/arik1-768x402.jpg",768,402,true],"large":["https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/arik1-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/arik1.jpg",1200,628,false],"2048x2048":["https:\/\/www.cmooremedia.com\/futurefemale\/wp-content\/uploads\/2021\/07\/arik1.jpg",1200,628,false]},"uagb_author_info":{"display_name":"ofpkdsn","author_link":"https:\/\/www.cmooremedia.com\/futurefemale\/author\/ofpkdsn\/"},"uagb_comment_info":0,"uagb_excerpt":"Media Relations \u2013 African Diaspora, Corporate &amp; Multi-cultural press \/ Raising the visibility of an African brand in the US Market Arik Air, a West Africa airline, launched in the US and was unknown in the general marketplace. The airline&#8217;s competitive positioning as the only West African airline with USA\/Federal Aviation Administration accreditation to operate&hellip;","_links":{"self":[{"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/posts\/1118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/comments?post=1118"}],"version-history":[{"count":6,"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/posts\/1118\/revisions"}],"predecessor-version":[{"id":1271,"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/posts\/1118\/revisions\/1271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/media\/1291"}],"wp:attachment":[{"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/media?parent=1118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/categories?post=1118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cmooremedia.com\/futurefemale\/wp-json\/wp\/v2\/tags?post=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}